問卷目標(biāo) Objective

The objective of this survey is to understand your perceptions and attitudes toward different brands of fitness clothing. The data collected will be used for academic purposes only. You may not have tried all of the brands, but please answer all questions for every brand based on your perceptions. There are no right or wrong answers. Your true feelings about the brands are what we are interested in.

說明 Instruction

請您在每個(gè)陳述后，根據(jù)自己的看法在“非常不同意（SD）”與“非常同意（SA）”之間的七個(gè)選項(xiàng)中選擇一個(gè)，并在相應(yīng)的方框內(nèi)打勾 [X]。
請將每一項(xiàng)量表視為獨(dú)立判斷。作答時(shí)請盡量快速，我們希望了解您的第一印象。

Please indicate your degree of disagreement or agreement with each statement by placing a check mark [X] in one of the seven boxes between "Strongly Disagree (SD)" and "Strongly Agree (SA)". Please make each scale a separate and independent judgment. Work at a fairly high speed; we are interested in your first impressions.

· 示例 Example 

如果您認(rèn)為自己的答案非常接近量表的一端（即“非常同意”或“非常不同意”），請如下作答：

If you feel that your answer is very closely related to one end of the scale (i.e., strongly agree or strongly disagree), you should place your check as follows: 

Strongly disagree (SD) |_X_|___|___|___|___|___|___| Strongly agree (SA) 

OR 

Strongly disagree (SD) |___|___|___|___|___|___|_X_| Strongly agree (SA) 

如果您認(rèn)為自己的答案比較接近某一端，但并非非常極端（即“同意”或“不同意”），請如下作答：

 If you feel that your answer is quite closely related to one end or the other end of the scale but not extremely (i.e., agree or disagree), you should place your check as follows: 

Strongly disagree (SD) |___|_X_|___|___|___|___|___| Strongly agree (SA) 

OR 

Strongly disagree (SD) |___|___|___|___|___|_X_|___| Strongly agree (SA)

如果您認(rèn)為自己的答案略微偏向某一端，但不算完全中立（即“稍微同意”或“稍微不同意”），請如下作答：

 If you feel that your answer seems only slightly related to one end or the other end of the scale but not really neutral (i.e., slightly agree or slightly disagree), you should place your check mark as follows: 

Strongly disagree (SD) |___|___|_X_|___|___|___|___| Strongly agree (SA) 

OR 

Strongly disagree (SD) |___|___|___|___|_X_|___|___| Strongly agree (SA)

重要說明 Important

請您務(wù)必為所有品牌回答每一個(gè)問題，即使您以前沒有使用過其中某些品牌。您的主觀印象是本次研究的重要數(shù)據(jù)來源。

Please kindly answer every question for all brands, even if you have not used some of the brands before. Your perceptions are the critical input for this study.