Dear Participant,Hello! We are conducting a research on how short video platforms (e.g., Douyin, TikTok, Kuaishou, etc.) influence youth culture. This questionnaire aims to understand your usage habits and their impact on your life, values, and cultural perceptions. The survey is anonymous, and all data will be used for academic research only. Your information will be kept strictly confidential. Thank you for your support and participation!
1. Your gender Male Female
2. Your grade Freshman Sophomore Junior Senior
3. Your major Chemistry Biotechnology EM CST
4. Which short video platform(s) do you use most frequently? (Multiple choices allowed) TikTok Kuaishou Red Book Others
5. On average, how much time do you spend on short video platforms daily? Less than 1 hour 1-2 hours 2-3 hours More than 3 hours
6. What type of content do you usually watch on short video platforms? (Multiple choices allowed) Entertainment Knowledge ＆ Science Social Trends Vlog ＆ Lifestyle
7. How do you think using short video platforms has affected your attention span? Significantly improved Slightly improved No noticeable impact Slightly decreased Significantly decreased
8. Has the content on short video platforms influenced your consumption habits (e.g., purchasing products recommended by influencers)? Often Occasionally Rarely Never
9. Have you ever learned new knowledge or skills (e.g., language, cooking, handicrafts) through short video platforms? Yes, frequently Yes, occasionally Rarely No, never
10. To what extent do you think short video platforms have shaped the fashion, language (e.g., internet slang), and aesthetic trends among you and your peers? No influence at all
Very significant influence
11. Do you think short video platforms provide you with a channel for self-expression and connecting with like-minded communities? Strongly disagree
Strongly agree
12. Have you ever felt anxious or pressured by the content you saw on short video platforms (e.g., comparisons regarding appearance, lifestyle, achievements)? Often Sometimes Rarely /Never
13. Overall, how do you perceive the impact of short video platforms on contemporary youth culture? Very positive Somewhat positive Neutral Somewhat negative Very negative