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Research on the impact of Douyin live shopping on consumers

抖音直播購物影響消費者的調(diào)查研究
1. What is your gender?您的性別是？
2. How old are you?你的年齡是？
3. Have you ever purchased something during a tiktok live ? 您是否在抖音直播中購買過商品？
4. 您觀看抖音直播的頻率是？ How often do you watch tiktok live ?
5. 您在抖音直播中購買商品的主要誘因是？（可多選） What is your main motivation for purchasing products during tiktok live streaming? (Multiple choices allowed)
6. 您認為抖音直播中的哪些元素最容易引發(fā)沖動消費？（可多選）Which elements of tiktok live streaming do you think are most likely to trigger impulse buying? (Multiple choices allowed)
7. Please rate your level of agreement with the following statements:
  • 1（非常不認同）Strongly disagree
  • 2（不認同）Disagree
  • 3（一般）generally
  • 4（認同）agree
  • 5（非常認同）very agree
購買抖音直播商品能體現(xiàn)我的個性或品味 Buying tiktok live-streaming products can reflect my personality or taste
直播間商品比日常購物更能滿足社交需求 Livestreaming products can better satisfy social needs than daily shopping
我會因商品符號意義（如品牌、潮流）而購買 I will buy products based on their symbolic meaning (e.g. brand, trend)
高價商品能提升我在社交圈中的形象 High-priced items can improve my image in my social circle
8. 請選擇您對以下消費決策因素的重視程度：
  • 完全不重要 Not important at all
  • 不太重要Not so import
  • 一般 nomaly
  • 比較重要 important
  • 非常重要Very important
商品實際用途Actual use of the product
價格與性價比Price and cost-effectiveness
品牌或網(wǎng)紅推薦 Brand or influencer recommendations
社交圈認同度 Social circle recognition
商品展示的符號意義 The symbolic meaning of product display
9.Do you think Douyin live shopping has affected your consumption habits?您是否認為抖音直播購物影響了自身消費習慣？
10.您對抖音直播購物的建議是？What are your suggestions for tiktok live shopping?
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