I am a student from the International Business School conducting academic research on the gaming laptop market. This survey aims to understand your perspectives on the ASUS TUF series. All responses will be strictly confidential and used solely for academic analysis. Your anonymity is fully guaranteed. Thank you for your valuable time and support!
1. Are you familiar with any ASUS series products?
Yes No
2. How did you first hear about ASUS TUF products? (Multiple choice)
Advertisement Friend recommendation Online store Social media Gaming forum/community Product review video/content Offline store Other
3. What are your main requirements for purchasing a computer? (Multiple choice)
Gaming Work or study Audio-visual entertainment Design or programming Portability Other
4. What are the most important factors you consider when choosing a gaming laptop? (Multiple choice)
GPU performance CPU performance Cooling capacity Keyboard and trackpad experience Screen quality Design (e.g., RGB lighting) Price Battery life Brand recognition Other
5. Which one of the factors listed above is the MOST important to you when choosing a gaming laptop brand? (Select only one option from the choices in Q4)
GPU performance CPU performance Cooling capacity Keyboard and trackpad experience Screen quality Design (e.g., RGB lighting) Price Battery life Brand recognition Other
6. Based on your knowledge, how do you think the ASUS TUF series performs on your most important factor? Excellent Good Average Poor
7. Do you think there are any further improvements that can be made to the ASUS TUF series of laptops? Cooling system Design Screen quality Keyboard feel Battery life Price Other
8. In which of the following scenarios do you primarily use or intend to use a gaming laptop? Playing high-performance games Esports and online multiplayer gaming Video editing, graphic design, or other creative work University/school assignments and projects Office work and web browsing Live streaming Other
9. If you were to purchase a new gaming laptop today, how likely are you to choose the ASUS TUF series over other brands? Very likely Somewhat likely Neutral Somewhat unlikely Impossible
10. Which type of marketing content would most influence your consideration of the ASUS TUF series? (Select up to two) In-depth performance reviews from tech experts Gaming testimonials and reviews from real users Promotional discounts or bundle offers Sponsorships of esports events or teams Eye-catching advertisements on social media (e.g., TikTok, Bilibili) Brand ambassador