Hello! We are a student team planning to open a coffee shop on the campus of Wuhan College. To better understand your needs and provide coffee and services that meet your expectations, we are conducting this market survey. This anonymous questionnaire will take approximately 5-8 minutes to complete. All data will be used solely for academic and business analysis. Thank you for your support!
1. Are you currently a student or staff member at Wuhan College? Yes No
2. Have you ever consumed coffee or purchased coffee-based beverages? Yes No
3. How often do you typically purchase coffee (including any coffee beverages)? Daily 2-3 times per week Once a week Occasionally (1-2 times per month) Almost never
4. What time of day do you typically prefer to drink coffee? (Select all that apply) Morning (8:00 AM - 10:00 AM) Late Morning (10:00 AM - 12:00 PM) Afternoon (12:00 PM - 3:00 PM) Late Afternoon (3:00 PM - 6:00 PM) Evening (After 6:00 PM)
5. What is your acceptable price range for a single cup of coffee? Under ￥10 ￥10 - ￥15 ￥16 - ￥20 ￥21 - ￥25 Over ￥25
6. What is your favorite type of coffee? Americano Latte / Cappuccino Mocha Cold Brew / Iced Coffee Other (Please specify): ____________
7. Besides coffee, what other beverages would you like us to offer? (Select all that apply) Tea (Milk tea, fruit tea, etc.) Juice Hot Chocolate Ice Cream / Milkshakes Other: ____________
8. Would you be interested in us offering light snacks or pastries? Yes No Indifferent
9. What characteristics do you think an ideal campus coffee shop should have? (Select all that apply) Quiet study atmosphere Comfortable seating Free Wi-Fi and power outlets Background music Quick pick-up service Other: ____________
10. How willing would you be to participate in activities like "Coffee Making Workshops" or "Latte Art Classes"? Very willing Interested Neutral Slightly uninterested Completely uninterested
11. What, if anything, dissatisfies you about the current coffee or beverage shops on campus?
12. What unique services or events would you like us to offer?
13. If you have any operational or financial advice for our business, please briefly share it below:
14. Your Gender: Female Male Prefer not to say
15. Your Status: Student Teacher Staff Other
16. What is your approximate monthly disposable income (or spending budget)? Under ￥1,000 ￥1,000 - ￥2,000 ￥2,000 - ￥3,000 Over ￥3,000
17. Thank you for your time and valuable input! Your feedback is essential to our journey.
If you have any further suggestions, please feel free to contact us at: contact@cafewuhan.edu.cn