Dear Respondents, hello! This questionnaire aims to understand everyone's preferences for lipstick brands and is only used for market research and analysis. Your answers will be kept strictly confidential. Please fill it out according to your true thoughts—thank you for your participation!
1. Your gender： Male Female Other
2. Your age group: Under18 18-25 years old 26-35 years old 36-45 years old Over 46 years old
3. Your gender： Male Female Other
Brand Preference Survey 4. Have you heard of the following international lipstick brands? (Multiple choices allowed) Dior YSL (Yves Saint Laurent) Chanel Givenchy Tom Ford MAC Other (Please specify: ______)
5. Have you purchased lipsticks from the above international brands? yes no
6. What factors do you value most when choosing international lipstick brands? (Multiple choices allowed) Brand popularity Lipstick texture (moisturizing degree, color payoff, etc.) Richness of shades Pice Other (Please specify: ______)
7. Have you heard of the following domestic lipstick brands? (Multiple choices allowed)
Carslan Perfect Diary Florasis MEIKING ZEESEA Other (Please specify: ______)
8. Have you purchased lipsticks from the above domestic brands? yes no
9. What factors do you value most when choosing domestic lipstick brands? (Multiple choices allowed) Cost-performance ratio Lipstick texture (moisturizing degree, color payoff, etc) Richness of shades Packaging design Sentiment of supporting domestic products Recommendations from friends/KOLs Other (Please specify: ______)
10. What price range can you accept for a single lipstick? Below 50 yuan 50-100 yuan 100-200 yuan 200-300 yuan Above 300 yuan
11. Through which channels do you usually purchase lipsticks? (Multiple choices allowed) Offline counters Online e-commerce platforms (Taobao, JD.com, etc.) Beauty collection stores (Sephora, etc.) Purchasing agents Other (Please specify: ______)
12. How often do you purchase lipsticks? 1 piece or more per month 1 piece per quarter 1 piece every six months 1 piece per year or more
Thank you again for your patience in filling out the questionnaire!