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文化活動(dòng)對(duì)赴澳旅游意愿的影響調(diào)查問(wèn)卷

本研究旨在探討文化娛樂(lè)活動(dòng)(如演藝、節(jié)慶、賽事等)對(duì)赴澳游客決策的影響機(jī)制。您的回答將為澳門(mén)旅游業(yè)的高質(zhì)量發(fā)展與經(jīng)濟(jì)適度多元化提供寶貴的實(shí)證依據(jù),感謝您的支持!

Macao is not only a city of world heritage but also a vibrant hub of cultural and entertainment events. This survey aims to explore how the integration of tourism with performing arts, festivals, e-sports and other entertainment elements shapes your perception of Macao and influences your travel decisions. The questionnaire is divided into four main sections, each corresponding to a key variable in our research model. Your responses will provide valuable data for academic research, and we assure you that all information will be kept strictly confidential. We sincerely thank you for your time and participation!

澳門(mén)不僅是世界遺產(chǎn)之城,更是一個(gè)充滿活力的文娛盛會(huì)。本次調(diào)查旨在探索旅游與演藝、節(jié)慶、電競(jìng)等文娛元素的融合,如何塑造您心中的澳門(mén)形象并影響旅行決策。問(wèn)卷分為四個(gè)主要部分,每部分對(duì)應(yīng)研究模型中的一個(gè)關(guān)鍵變量。您的回答將為學(xué)術(shù)研究提供寶貴依據(jù),我們承諾對(duì)信息完全保密。衷心感謝您抽出寶貴時(shí)間參與!


Part 1: Demographic Characteristics 第一部分:人口統(tǒng)計(jì)學(xué)特征

Instructions: The information in this section is only used for academic research. We will strictly keep your information confidential. Please fill it out with ease. Please mark "√" on the corresponding options or fill in the specific content.填寫(xiě)說(shuō)明:本部分信息僅用于學(xué)術(shù)研究,我們將對(duì)您的信息嚴(yán)格保密,請(qǐng)您放心填寫(xiě)。請(qǐng)?jiān)谙鄳?yīng)選項(xiàng)上打"√"或填寫(xiě)具體內(nèi)容。

A1. Your gender您的性別
A2. Your age您的年齡
A3. Your highest educational attainment您的最高學(xué)歷
A4. Your current employment status您當(dāng)前的就業(yè)狀況
A5. Your current monthly income level (or monthly disposable living expenses)您目前的月收入水平(或每月可支配生活費(fèi)用)
A6. Your current place of residence您目前的居住地
A7. Your outbound travel experience in the past three years您過(guò)去三年的出境旅行經(jīng)歷
A8. Have you ever traveled to Macao?您曾經(jīng)去過(guò)澳門(mén)嗎?
A9. Your most recent trip to Macao was您最近一次去澳門(mén)是在

Part 2: Cultural Authenticity 第二部分:文化真實(shí)性

Instructions: Please answer based on your perception of the cultural authenticity of Macao's cultural and entertainment events.說(shuō)明:請(qǐng)根據(jù)您對(duì)澳門(mén)文娛活動(dòng)文化真實(shí)性的感受作答。

CA1. I think the performances/events held in Macao reflect local cultural characteristics. 我認(rèn)為澳門(mén)舉辦的演出/賽事體現(xiàn)了本地文化特色。
CA2. I think the cultural elements in the events are "genuine" rather than artificially packaged.我認(rèn)為活動(dòng)中的文化元素是"原汁原味"的,而非刻意包裝。
CA3. I think local residents have a sense of identity with these events.我認(rèn)為本地居民對(duì)這些活動(dòng)有認(rèn)同感。
CA4. I think the events have enhanced my understanding of Macao's history and traditions.我認(rèn)為活動(dòng)讓我更了解澳門(mén)的歷史與傳統(tǒng)。
CA5. I think the cultural expressions in the events are credible and not "pseudo-folklore".我認(rèn)為活動(dòng)中的文化表達(dá)是可信的,而非"偽民俗"。

Part 3: Perceived Value 第三部分:感知價(jià)值

Instructions: Please evaluate your overall "worth" perception after participating in or learning about these events.說(shuō)明:請(qǐng)?jiān)u估您參與或了解這些活動(dòng)后的整體價(jià)值感受。

PV1. I am willing to spend my spare time participating in cultural and recreational activities in Macao.我愿意花費(fèi)我的空閑時(shí)間來(lái)參加澳門(mén)的文娛活動(dòng)
非常不同意(0)
非常同意(100)
PV2. Compared to other destinations, the cost-effectiveness of Macao's cultural and entertainment events is higher.  相比其他目的地,澳門(mén)文娛活動(dòng)的性價(jià)比更高。
非常不同意(0)
非常同意(100)
PV3. These events have enriched my travel experience and made me feel that the trip was worthwhile.  這些活動(dòng)豐富了我的旅行體驗(yàn),讓我覺(jué)得"不虛此行"
非常不同意(0)
非常同意(100)
PV4. I am willing to pay again for similar experiences.我愿意為獲得類似體驗(yàn)再次付費(fèi)。
非常不同意(0)
非常同意(100)
PV5. These events have enhanced Macao's overall image in my mind.這些活動(dòng)提升了澳門(mén)在我心中的整體形象。
非常不同意(0)
非常同意(100)

Part 4: Behavioral Intention 第四部分:行為意向

Instructions: Please evaluate the impact of these events on your future travel plans to Macao. 
說(shuō)明:請(qǐng)?jiān)u估這些活動(dòng)對(duì)您未來(lái)赴澳旅游計(jì)劃的影響。

BI1. These events have increased my intention to visit Macao within the next year.這些活動(dòng)增加了我未來(lái)一年內(nèi)赴澳門(mén)旅游的意愿。
BI2. I would specially arrange a trip to Macao for a certain performance/event.
我會(huì)因?yàn)槟硤?chǎng)演出/賽事而專門(mén)安排一次澳門(mén)之行。
BI3. I am willing to extend my stay in Macao to participate in more cultural and entertainment events.我愿意延長(zhǎng)在澳門(mén)的停留時(shí)間以參加更多文娛活動(dòng)。
BI4. I would recommend "watching performances/events" as a reason to visit Macao to my friends and family. 我會(huì)向親友推薦"看演出/賽事"作為來(lái)澳門(mén)的理由。
BI5. Even without gambling, I would be willing to visit Macao again for cultural and entertainment events.  即使不賭博,我也愿意因文娛活動(dòng)再次訪問(wèn)澳門(mén)。
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